About TradeOps Consulting

We get contractors found where homeowners look for help: Google, Google Maps and AI tools like ChatGPT. Then we make sure the calls and form fills that marketing produces turn into booked jobs.

We work only with HVAC and plumbing companies. Our work, our examples and our reporting are about service calls, replacements and installs.

Get found

• Google Business Profile and local SEO, so you show up in the map pack for the services and towns you want
• Website SEO, with service and city pages built around what homeowners search for
• AI search optimization, so your company is on the list when someone asks an AI assistant who to call

Get the phone ringing

• Google Ads for high-intent searches like “AC repair near me” and “water heater replacement”
• Local Services Ads, set up, verified and managed
• Meta ads and social media management to stay in front of homeowners in your service area
• EDDM direct mail to the neighborhoods you want more work in

Turn leads into booked jobs

• CRM and automations, so every lead from every channel lands in one place and gets a fast follow-up
• A referral system that turns past customers into a source of new work
• Monthly reporting that shows which channel produced which calls and jobs

Build it once

• Custom websites designed to turn visitors into calls
• A Full System Build: website, Google Business Profile, SEO structure, PPC and LSA launch, CRM and automations, brand identity and social setup in one project

Prices for every plan are on our plans page.

Most HVAC and plumbing owners have paid for leads that went nowhere. The phone rang while the crew was on a job, the web form sat in an inbox until the next morning, or the estimate never got a follow-up call.

So our marketing comes with the follow-up built in. We’re a marketing agency first. The CRM, automated texts and referral system we set up exist so the calls our marketing produces get answered, followed up and booked. It also means our reports can show booked jobs and revenue by channel, along with clicks and impressions.

Yash Singh has spent his career helping service businesses win online. His focus is SEO and AEO: getting companies to rank on Google and get recommended by AI platforms like ChatGPT.

Before TradeOps he ran his own marketing agency and worked behind the scenes for larger agencies on their clients’ campaigns. Today he runs SEO and AI search on TradeOps accounts and works only with HVAC and plumbing companies. In 2026 he spoke on local SEO at WordCamp Philippines.

Bengt Jobe built and sold a home service business. He ran his own landscaping company, grew it with the same kind of lead generation he now runs for clients, and sold it.

He then moved into marketing, focusing on Google Ads, SEO and growth strategy. He has been on both sides: running crews and buying marketing, and now building it.

Between them, Yash and Bengt bring search expertise and operator experience. They also host TradeOps Radio, a podcast where HVAC, plumbing and other trade owners talk openly about marketing, sales and growing a service business.

Owners who are ready to grow, want to know where their marketing money goes, and want one team handling it instead of three vendors who don’t talk to each other.

Groups that own HVAC and plumbing businesses. We roll out the same marketing and follow-up setup across every location, with reporting you can compare side by side.

• One team for your marketing. SEO, ads, LSA, direct mail, social, website and follow-up are handled together, so nothing falls between vendors.
• Reporting you can read. Every month you see the work done and the results it produced, in plain English.
• A direct point of contact. You talk to the people doing the work.
• We know the trades. Seasonality, emergency calls, repair versus replacement, and what a booked job is worth.
• We track calls to booked jobs. Because we set up the follow-up, we can follow a call all the way to the job.
• No long contract. Cancel any time with 30 days’ notice before your next billing date.

We publish results with dates and sources: Google Business Profile call counts, Search Console clicks and AI search screenshots. One example: A/C Man Heating and Air got 94 calls from its Google Business Profile in August 2026, up 40.3% on August 2025.

See all the results on our homepage.

Leave in the Green. If you work with us for at least six months and are unsatisfied with the results, we continue our service at no cost until you reach a break-even result. It applies when you complete our onboarding course, follow the advice we give about our services, and keep your CRM updated with lead value and closed sales data verified by third-party software and accounting data.

Read the full guarantee terms.

Every engagement starts with a 15-minute look at what you have now: your Google Business Profile, website, ads, reviews and how leads get followed up. You’ll come away knowing where calls and jobs are being lost, and what we’d fix first.