Skip to content
Services

HVAC SEO Services Show up in the map pack for the jobs you want

When a homeowner searches "AC repair near me" or "water heater replacement", we want your company in the map pack and the first organic results. TradeOps Consulting is a marketing agency for HVAC and plumbing companies, and SEO is the core of every plan we offer.

Get My Free Call AuditSee plans and pricing

Who our SEO service is for

HVAC companies, plumbing companies and combined shops that want more calls from Google without paying for every click. It fits best if you have a Google Business Profile and a website that aren’t bringing in steady calls, or if you’re expanding into new towns.

SEO is one part of our HVAC marketing services. Plumbers can see how it fits a plumbing plan on our plumbing marketing page.

Results · Calls

829 calls from one Google Business Profile.

Read straight off each client’s Business Profile, largest first. Nothing under fifty calls makes the list.

Google Business Profile performance panel showing 829 calls, May–Oct 2026
October is month to date.

829

calls from the profile, May–Oct 2026

HVAC company

  • Google Business Profile performance panel showing 521 calls, May–Sep 2026, up 20.0% on May–Sep 2025
    521calls, May–Sep 2026

    up 20.0% on May–Sep 2025

    HVAC company

  • Google Business Profile performance panel showing 402 calls, May–Oct 2026
    402calls, May–Oct 2026

    HVAC company · October is month to date.

  • Google Business Profile performance panel showing 150 calls, May–Sep 2026, up 51.5% on May–Sep 2025
    150calls, May–Sep 2026

    up 51.5% on May–Sep 2025

    HVAC company

  • Google Business Profile performance panel showing 94 calls, August 2026, one month, up 40.3% on August 2025
    94calls, August 2026, one month

    up 40.3% on August 2025

    A/C Man Heating and Air

Results · Clicks

Over 5,800 clicks from Google in three months.

Five client sites, last three months in Search Console. The same three months a year earlier: 1,066.

Google Search Console performance report: 1.92K clicks in the last 3 months against 439 the same period last year

1.92K

clicks, last 3 months

from 439 the same period last year

239K
impressions, from 107K
13.4
average position, from 36.7
  • Google Search Console performance report: 1.87K clicks in the last 3 months against 335 the same period last year
    1.87Kclicks, from 335

    Impressions 112K → 311K · Average position 25.4 → 18.3

  • Google Search Console performance report: 1.47K clicks in the last 3 months against 45 the same period last year
    1.47Kclicks, from 45

    Impressions 6.94K → 348K · Average position 59.8 → 10.8

  • Google Search Console performance report: 355 clicks in the last 3 months against 71 the same period last year
    355clicks, from 71

    Impressions 2.73K → 122K · Average position 38 → 22.5

  • Google Search Console performance report: 275 clicks in the last 3 months against 176 the same period last year
    275clicks, from 176

    Impressions 303K → 169K · Average position 46.7 → 19.4

Rankings

Five terms from nowhere to first.

Fifty keywords, 8 June to 30 August 2026. Thirty-one improved, nineteen now in the top three.

Local Dominator geo-grid for B&W Heating & Cooling, mostly green pins across the Edwardsville service area, average rank 3.22 for hvac repair
B&W Heating & Cooling, Edwardsville. Green pins are top-three positions.

From outside the top hundred to position one

  • air conditioning installation
  • furnace replacement
  • emergency AC repair near me
  • indoor air quality services
  • air duct repair
AI search

Homeowners now ask ChatGPT who to call. Our clients get named.

We asked Gemini and ChatGPT what a homeowner would ask. Both named our client, A/C Man Heating and Air, near the top of the list.

Google Gemini answering “best ac repair companies in Fayetteville, NC” with A/C Man Heating and Air listed first, the competing businesses redacted
Google GeminiNamed first of six.
ChatGPT answering “best ac repair companies in Fayetteville, NC” with A/C Man Heating and Air listed second, the competing businesses redacted
ChatGPTNamed second.

25 more answers, five clients

ChatGPT, Gemini and Perplexity, August and September 2026

In the two large screenshots, competitors are blacked out and only the consenting client is named. In the rest, our client is blurred.

Client videos

Hear it from the owners.

Three HVAC owners and one SEO peer on what it is like to work with us.

Get My Free Call Audit
In their words

Texts and emails from clients, as they came in.

Texts, reviews and dashboards from owners we have worked with, mostly HVAC, plus a few landscaping and lawn care clients. 44 screenshots.

A public Facebook comment from a client reading: for anyone interested, this is my business’s performance he’s sharing. On the same ad he posted on June 27th, we are now up to 114 lead submissions at $43 per qualified lead. They have been doing great with our meta ads and maintaining our company’s Facebook page. I’m pleased with these guys.
A client, publicly, on their own postWe built that Meta campaign for replacement leads.
Message reading, bro we are gonna have to stop, I am getting too many calls
Message reading, you are doing an awesome job, we have been getting booked like crazy, calls coming in
Message reading, we have had over 80k in the last two weeks, which is great for us even in summer
Business Profile summary: 220 calls up 58 percent, 6,779 profile views
Text thread: after a Search Console milestone, the client replies that Google calls have been daily, sometimes 4 to 5
Text from a client: what you guys are doing is working, we are getting a call a day in Highland Village
Business Profile summary: 167 calls up 72 percent, 662 asking for directions
A client sends a photo of a customer’s phone showing Google AI Mode naming their company as a top HVAC provider, with the note, customer showed me that
Public comment from a client: and I am still recommending you guys, bringing our Google advertising over to you shortly
Business Profile performance chart showing 351 calls
Text thread: a rankings update, and the client replies, you guys kick ass brother, give me another week and we will move forward with the Facebook ads
Message reading, no complaints, I am happy with the website and marketing, will probably be running a bigger Google budget next season
Call tracking log showing four new calls for an HVAC client within a day
Message reading, I got another call, the 973 number was a roof leak
Message reading, this is on Google, we do not service Arizona, I had someone call last night in Ohio, said he saw us there too
Business Profile summary: 138 calls, 294 people asking for directions
Rank tracker alert showing an HVAC client at position 9 for hvac company, and the client replying, let’s go
Rank tracker showing an HVAC client at position 7 for hvac company and ac repair
Keyword report for a Vancouver plumbing client, thirteen keywords all moving up, vancouver plumber from 8 to 7
Message reading, definitely way busier than I have normally been at the beginning of season
Message reading, is definitely going really well, I did not expect to be as busy in April
Message reading, it has not even been a month yet, like on our third week
Message reading, I will get the pictures done, I have noticed more Business Profile calls
Message reading, it is looking like the best website I ever had
Message discussing a job at 3,000 dollars with 876 dollars of labour and materials
Backlinks, referring domains, keywords and traffic, all rising
Text thread: the client writes, did I tell you the website looks amazing, three times
Chat reading, things improving pretty fast, and the client replying, yeah it is
Search Console comparison: average position improved from 24.9 to 14.5 over three months
Message reading, business has been booming, a bunch of new leads from the website, and the door hangers landed 5 to 6 properties
Message reading, I landed a paver job from that Google ads
Message reading, we are on the first page now, googled forney landscaper and we are up there
Message reading, got two weekly clients so far from Google, already 3,640 dollars over the next seven months
Message reading, got another client today, a 70 dollar weekly cut, another 1,980 over the season
Message reacting to a new landscaping website: you cooked with the website, absolutely loving it
Message reacting to a new lawn care website: bro I am blown away, this is amazing, that is exactly what I wanted
Message from a lawn care owner after a call: I just learned more in the past half hour than I ever have, would definitely be interested in working with you
Direct message: business has been great since I followed the advice you gave me, this year made almost 10k
Direct message: I started Facebook and Google ads and got more clients, now at about 10k a month
Five-star Google review: great conversation, helped me a lot, gave me valuable information I can use in my business
Five-star Google review: Bengt Jobe was very helpful in my lawn care business building, I would highly recommend him
Five-star Google review: very helpful answering my questions about marketing for my landscaping company
Five-star Google review: very knowledgeable, I was able to take away a lot from 30 minutes on the phone with him

Names blurred and some screenshots cropped for client privacy.

What’s included in our HVAC SEO services

  • Google Business Profile optimization

    Categories, services, service area, hours and photos set up properly, plus regular posts with your services and offers.

  • Review generation

    QR cards, text templates and automated review requests after each job, so new reviews keep coming in.

  • Citations and NAP consistency

    Your name, address and phone matched across directories like Yelp, Angi and Nextdoor, and contractor and chamber of commerce listings.

  • On-page SEO

    Titles, meta descriptions, headings and internal links tuned so each page targets the searches it should win.

  • Service and city pages

    A page for each service you want more of, like AC repair, furnace installation or drain cleaning, and for each town you serve.

  • Content and FAQs

    Blog posts, guides and FAQs that answer the questions homeowners in your area search before they call.

  • Technical fixes

    Page speed, mobile layout, crawl errors and structured data, fixed so Google can read and rank the site.

  • Links

    Guest posts on home service websites and listings on local directories, contractor sites and chambers of commerce.

Google Business Profile SEO and website SEO are each priced per location, so multi-location companies get a profile and pages for every branch.

How it works

  • 01

    Audit

    We review your Business Profile, site structure, speed, content and links, compare you with the companies outranking you, and map every service and town to the searches behind it.

  • 02

    Plan

    A local-first plan for your service area: which pages to build or fix, which listings to clean up, which links to pursue, and how calls will be tracked.

  • 03

    Build and optimize

    We fix the technical problems, publish service and city pages, strengthen your profile and reviews, and add citations and links month by month.

  • 04

    Report and adjust

    A monthly report and review. We put more effort behind the pages and towns producing calls and change what isn’t working.

How we report SEO results

Every month you get a report of the work done and the results it produced, in plain English. It covers:

  • Map pack and organic positions for your main services and towns
  • Calls, direction requests and website clicks from your Google Business Profile
  • Organic traffic and form fills by service page and city page
  • Calls from organic search, from call tracking, and the booked jobs they became in your CRM
  • Reviews gained, technical fixes, pages published and links added
  • What we’re working on next month

Results from our SEO clients

These numbers are read from our HVAC clients’ own Google Business Profile and Search Console dashboards. Screenshots are in the results section of our homepage.

  • A/C Man Heating and Air: 94 calls from its Google Business Profile in August 2026, up 40.3% on August 2025.
  • One HVAC client’s Business Profile: 521 calls from May to September 2026, up 20.0% on the same months of 2025.
  • Another HVAC client’s Business Profile: 150 calls from May to September 2026, up 51.5% on the same months of 2025.
  • One client site: Search Console clicks rose from 45 to 1.47K over three months against the same three months a year earlier, with average position moving from 59.8 to 10.8.

Results depend on your market, your starting point and how quickly your team answers the calls.

Hear it from HVAC owners we work with:

SEO pricing

SEO on its own is $2,000 a month and covers Google Business Profile and website SEO. It’s also included in all three monthly plans, which start at $2,000 a month, with each extra location added at $500 a month for profile SEO and $500 a month for website SEO. See the plans.

Leave In The Green guarantee. If you work with us for at least six months and what the work brought in hasn’t covered what you paid us, we keep working at no cost until you reach break-even. It applies when you complete our onboarding, act on the advice we give you, and keep your CRM updated with lead values and closed sales that third-party data backs up. Read the full terms on our plans page.

Related services

SEO works best alongside the services that use the same profile and pages:

FAQs

How does local SEO get my HVAC company more calls?

Most homeowners with a broken AC or furnace search Google and call from the map pack or the first few results. Local SEO improves how often you appear there, for the services and towns you want, through your Business Profile, reviews, citations, pages and links.

How long does SEO take to work?

It depends on your market, your website and where you start. SEO usually takes months to build steady lead flow, and competitive cities take longer. We won’t promise a date, and you should be wary of anyone who does.

Do you guarantee a #1 ranking?

No. Nobody controls Google’s rankings, and an agency that promises #1 is guessing. We report your actual positions and calls every month, and the Leave In The Green guarantee covers you if six months of work hasn’t paid for itself and you’ve met the conditions.

How much does HVAC SEO cost?

Our SEO service is $2,000 a month for Google Business Profile and website SEO, with extra locations at $500 a month each for profile and site SEO. Prices are on our plans page.

Do you do SEO for plumbing companies?

Yes. The work is the same: Business Profile, reviews, service pages for each plumbing job, city pages, citations and links. See plumbing marketing.

Can SEO help me rank in more than one town?

Yes. We build a page for each town you serve and link it to the right services, and for multi-location companies we optimize a Business Profile for each branch.

Do I still need SEO if I get plenty of referrals?

Referrals are valuable but hard to grow on purpose. SEO brings in homeowners who don’t know anyone to ask, and it keeps working when referrals slow down. Our plans also include a referral system to get more from the customers you already have.

How will I know if SEO is working?

Call tracking and a CRM are set up on every account, so the monthly report shows calls and booked jobs from organic search and your Business Profile alongside rankings and traffic.

Get My Free Call AuditSee plans and pricing

Find out where your calls are actually coming from.

A 15-minute look at your website, Google profile, call tracking and follow-up. You leave with a written roadmap of where calls and revenue are leaking, whether you hire us or not.

  • Takes 15 minutes. No pressure.
  • A written roadmap, yours to keep
  • Prefer to talk first? Call +1 (206) 203-8958