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AI Search Optimization for HVAC Companies Measured every month

Homeowners now ask ChatGPT, Gemini and Google’s AI answers who to call for AC repair or a new water heater, and those answers name only a few companies. TradeOps Consulting is a marketing agency for HVAC and plumbing companies. We work to get your company named in those answers, and we measure it every month.

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Who AI search optimization is for

HVAC and plumbing companies that already have a Google Business Profile and website, and want to know whether AI assistants mention them when homeowners ask for a recommendation in their area. It works on top of local SEO, so it suits companies with SEO in place or starting it at the same time.

It’s one of our HVAC marketing services and is available to plumbing companies too.

Results · Calls

829 calls from one Google Business Profile.

Read straight off each client’s Business Profile, largest first. Nothing under fifty calls makes the list.

Google Business Profile performance panel showing 829 calls, May–Oct 2026
October is month to date.

829

calls from the profile, May–Oct 2026

HVAC company

  • Google Business Profile performance panel showing 521 calls, May–Sep 2026, up 20.0% on May–Sep 2025
    521calls, May–Sep 2026

    up 20.0% on May–Sep 2025

    HVAC company

  • Google Business Profile performance panel showing 402 calls, May–Oct 2026
    402calls, May–Oct 2026

    HVAC company · October is month to date.

  • Google Business Profile performance panel showing 150 calls, May–Sep 2026, up 51.5% on May–Sep 2025
    150calls, May–Sep 2026

    up 51.5% on May–Sep 2025

    HVAC company

  • Google Business Profile performance panel showing 94 calls, August 2026, one month, up 40.3% on August 2025
    94calls, August 2026, one month

    up 40.3% on August 2025

    A/C Man Heating and Air

Results · Clicks

Over 5,800 clicks from Google in three months.

Five client sites, last three months in Search Console. The same three months a year earlier: 1,066.

Google Search Console performance report: 1.92K clicks in the last 3 months against 439 the same period last year

1.92K

clicks, last 3 months

from 439 the same period last year

239K
impressions, from 107K
13.4
average position, from 36.7
  • Google Search Console performance report: 1.87K clicks in the last 3 months against 335 the same period last year
    1.87Kclicks, from 335

    Impressions 112K → 311K · Average position 25.4 → 18.3

  • Google Search Console performance report: 1.47K clicks in the last 3 months against 45 the same period last year
    1.47Kclicks, from 45

    Impressions 6.94K → 348K · Average position 59.8 → 10.8

  • Google Search Console performance report: 355 clicks in the last 3 months against 71 the same period last year
    355clicks, from 71

    Impressions 2.73K → 122K · Average position 38 → 22.5

  • Google Search Console performance report: 275 clicks in the last 3 months against 176 the same period last year
    275clicks, from 176

    Impressions 303K → 169K · Average position 46.7 → 19.4

Rankings

Five terms from nowhere to first.

Fifty keywords, 8 June to 30 August 2026. Thirty-one improved, nineteen now in the top three.

Local Dominator geo-grid for B&W Heating & Cooling, mostly green pins across the Edwardsville service area, average rank 3.22 for hvac repair
B&W Heating & Cooling, Edwardsville. Green pins are top-three positions.

From outside the top hundred to position one

  • air conditioning installation
  • furnace replacement
  • emergency AC repair near me
  • indoor air quality services
  • air duct repair
AI search

Homeowners now ask ChatGPT who to call. Our clients get named.

We asked Gemini and ChatGPT what a homeowner would ask. Both named our client, A/C Man Heating and Air, near the top of the list.

Google Gemini answering “best ac repair companies in Fayetteville, NC” with A/C Man Heating and Air listed first, the competing businesses redacted
Google GeminiNamed first of six.
ChatGPT answering “best ac repair companies in Fayetteville, NC” with A/C Man Heating and Air listed second, the competing businesses redacted
ChatGPTNamed second.

25 more answers, five clients

ChatGPT, Gemini and Perplexity, August and September 2026

In the two large screenshots, competitors are blacked out and only the consenting client is named. In the rest, our client is blurred.

Client videos

Hear it from the owners.

Three HVAC owners and one SEO peer on what it is like to work with us.

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In their words

Texts and emails from clients, as they came in.

Texts, reviews and dashboards from owners we have worked with, mostly HVAC, plus a few landscaping and lawn care clients. 44 screenshots.

A public Facebook comment from a client reading: for anyone interested, this is my business’s performance he’s sharing. On the same ad he posted on June 27th, we are now up to 114 lead submissions at $43 per qualified lead. They have been doing great with our meta ads and maintaining our company’s Facebook page. I’m pleased with these guys.
A client, publicly, on their own postWe built that Meta campaign for replacement leads.
Message reading, bro we are gonna have to stop, I am getting too many calls
Message reading, you are doing an awesome job, we have been getting booked like crazy, calls coming in
Message reading, we have had over 80k in the last two weeks, which is great for us even in summer
Business Profile summary: 220 calls up 58 percent, 6,779 profile views
Text thread: after a Search Console milestone, the client replies that Google calls have been daily, sometimes 4 to 5
Text from a client: what you guys are doing is working, we are getting a call a day in Highland Village
Business Profile summary: 167 calls up 72 percent, 662 asking for directions
A client sends a photo of a customer’s phone showing Google AI Mode naming their company as a top HVAC provider, with the note, customer showed me that
Public comment from a client: and I am still recommending you guys, bringing our Google advertising over to you shortly
Business Profile performance chart showing 351 calls
Text thread: a rankings update, and the client replies, you guys kick ass brother, give me another week and we will move forward with the Facebook ads
Message reading, no complaints, I am happy with the website and marketing, will probably be running a bigger Google budget next season
Call tracking log showing four new calls for an HVAC client within a day
Message reading, I got another call, the 973 number was a roof leak
Message reading, this is on Google, we do not service Arizona, I had someone call last night in Ohio, said he saw us there too
Business Profile summary: 138 calls, 294 people asking for directions
Rank tracker alert showing an HVAC client at position 9 for hvac company, and the client replying, let’s go
Rank tracker showing an HVAC client at position 7 for hvac company and ac repair
Keyword report for a Vancouver plumbing client, thirteen keywords all moving up, vancouver plumber from 8 to 7
Message reading, definitely way busier than I have normally been at the beginning of season
Message reading, is definitely going really well, I did not expect to be as busy in April
Message reading, it has not even been a month yet, like on our third week
Message reading, I will get the pictures done, I have noticed more Business Profile calls
Message reading, it is looking like the best website I ever had
Message discussing a job at 3,000 dollars with 876 dollars of labour and materials
Backlinks, referring domains, keywords and traffic, all rising
Text thread: the client writes, did I tell you the website looks amazing, three times
Chat reading, things improving pretty fast, and the client replying, yeah it is
Search Console comparison: average position improved from 24.9 to 14.5 over three months
Message reading, business has been booming, a bunch of new leads from the website, and the door hangers landed 5 to 6 properties
Message reading, I landed a paver job from that Google ads
Message reading, we are on the first page now, googled forney landscaper and we are up there
Message reading, got two weekly clients so far from Google, already 3,640 dollars over the next seven months
Message reading, got another client today, a 70 dollar weekly cut, another 1,980 over the season
Message reacting to a new landscaping website: you cooked with the website, absolutely loving it
Message reacting to a new lawn care website: bro I am blown away, this is amazing, that is exactly what I wanted
Message from a lawn care owner after a call: I just learned more in the past half hour than I ever have, would definitely be interested in working with you
Direct message: business has been great since I followed the advice you gave me, this year made almost 10k
Direct message: I started Facebook and Google ads and got more clients, now at about 10k a month
Five-star Google review: great conversation, helped me a lot, gave me valuable information I can use in my business
Five-star Google review: Bengt Jobe was very helpful in my lawn care business building, I would highly recommend him
Five-star Google review: very helpful answering my questions about marketing for my landscaping company
Five-star Google review: very knowledgeable, I was able to take away a lot from 30 minutes on the phone with him

Names blurred and some screenshots cropped for client privacy.

What AI search optimization is

AI assistants build their answers from sources they can find and trust: your website, your Google Business Profile, directories, review sites, articles and lists that mention you. If those sources describe your company clearly and consistently, AI tools are more likely to include you when someone asks who to call.

You’ll also hear it called AEO (answer engine optimization) or GEO (generative engine optimization). We treat it as part of SEO, with its own measurement.

What we do

  • Structured data

    Schema markup for your business, services, service areas and FAQs, so search engines and AI crawlers can read who you are, what you do and where.

  • Entity consistency

    Your name, services, phone and address matched across your website, Google Business Profile, Yelp, Facebook and industry directories.

  • Answer-ready content

    Service, location and FAQ pages that answer the questions homeowners ask, in plain sentences an AI can quote.

  • Mentions in trusted sources

    Work to get your company listed and described on the directories, local pages and articles AI tools draw from.

  • Reviews

    A steady flow of detailed Google reviews, which AI answers often lean on when recommending local businesses.

How we measure AI visibility

AI answers change from one run to the next, so a single screenshot proves very little. We measure with a fixed method and report the trend:

  • 01

    A fixed prompt set

    We agree a set of prompts with you before work starts, written the way homeowners ask: "best AC repair company in [your city]", "who should I call for a water heater replacement in [your city]", and questions about your services. The wording stays the same every month.

  • 02

    Four AI platforms

    Each prompt runs on ChatGPT, Gemini, Perplexity and Claude with web search on. We also log whether Google shows an AI Overview for the search.

  • 03

    Repeat runs

    Every prompt runs three times on each platform in fresh sessions, so we report how often you appear, like 2 of 3 runs, never a single yes or no.

  • 04

    Baseline first

    The first run happens before any changes, so later months are compared with where you started.

Every answer is saved word for word before it’s scored, so the numbers can be checked.

What you get in the monthly report

  • Mention rate: the share of answers that name your company, with the number of answers behind it
  • Citation rate: the share of answers that link to your website as a source
  • Recommendation rate: the share of answers that suggest you as a company to hire
  • Results split by platform and by prompt, so you can see where you’re strong and weak
  • The competitors named most often in the same answers, and the sources AI cites for them
  • Errors in how AI describes your company, and what we’re doing to correct them
  • The work done that month and the trend since the baseline

What we can and can’t promise

No one can guarantee that ChatGPT, Gemini or Google’s AI Overviews will name your company, and we don’t. AI companies change their models and sources without notice, and answers vary between runs and locations. What we do promise is the work above and an honest measurement of whether it’s moving your numbers.

Example from a client

Google Gemini answering “best ac repair companies in Fayetteville, NC” with A/C Man Heating and Air listed first, the competing businesses redacted
Google Gemini, asked for the best AC repair companies in Fayetteville, NC, named A/C Man Heating and Air first of six. One captured answer; answers vary between runs.

More captured answers for our HVAC clients from ChatGPT, Gemini and Perplexity are on our homepage.

Pricing

AI search optimization isn’t a separate line on our plans page yet. We scope it with your SEO work on the call. Monthly plans start at $2,000 a month, and SEO on its own is $2,000 a month. See all plans and prices.

Want to learn the basics first? Read our free AI SEO playbook.

Related services

FAQs

How is AI search optimization different from SEO?

SEO aims to rank your pages in Google’s results. AI search optimization aims to get your company named and cited inside AI-written answers. Much of the work overlaps, so we run them together, but we measure AI visibility separately with a fixed prompt set.

Can you guarantee my company will show up in ChatGPT or Google AI Overviews?

No. Nobody controls those answers, and any agency that guarantees placement is overpromising. We report how often you’re named and cited across a fixed set of prompts, so you can see whether the work is helping.

Which AI tools do you track?

ChatGPT, Gemini, Perplexity and Claude, each with web search on. We also record whether Google shows an AI Overview for each search.

How long before AI answers change?

It varies. Structured data and listing fixes can be picked up within weeks, while mentions on other sites take longer. That’s why we compare each month with the baseline rather than promise a date.

Does AI search optimization replace SEO?

No. AI tools lean on the same signals as local search: your website, Business Profile, reviews and mentions elsewhere. Strong SEO makes AI visibility easier to earn.

Does this work for plumbing companies?

Yes. The method is the same. The prompt set uses plumbing questions, like who to call for a burst pipe or a water heater replacement in your city.

Get My Free Call AuditSee plans and pricing

Find out where your calls are actually coming from.

A 15-minute look at your website, Google profile, call tracking and follow-up. You leave with a written roadmap of where calls and revenue are leaking, whether you hire us or not.

  • Takes 15 minutes. No pressure.
  • A written roadmap, yours to keep
  • Prefer to talk first? Call +1 (206) 203-8958