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Google Ads for HVAC Companies Calls on the days you want them

When an AC dies in a heatwave or a water heater floods a basement, the homeowner searches Google and calls one of the first companies they see. TradeOps Consulting is a marketing agency for HVAC and plumbing companies, and we build and manage Google Ads campaigns that put you there for the jobs you want.

Get My Free Call AuditSee plans and pricing

Who our Google Ads management is for

HVAC and plumbing companies that need calls sooner than SEO can deliver them, want to push a particular kind of work like replacements or installs, or are already running Google Ads and can’t tell which clicks turned into jobs.

Google Ads is one of our HVAC marketing services. Plumbing companies can see how ads fit a plumbing plan on our plumbing marketing page.

Results · Calls

829 calls from one Google Business Profile.

Read straight off each client’s Business Profile, largest first. Nothing under fifty calls makes the list.

Google Business Profile performance panel showing 829 calls, May–Oct 2026
October is month to date.

829

calls from the profile, May–Oct 2026

HVAC company

  • Google Business Profile performance panel showing 521 calls, May–Sep 2026, up 20.0% on May–Sep 2025
    521calls, May–Sep 2026

    up 20.0% on May–Sep 2025

    HVAC company

  • Google Business Profile performance panel showing 402 calls, May–Oct 2026
    402calls, May–Oct 2026

    HVAC company · October is month to date.

  • Google Business Profile performance panel showing 150 calls, May–Sep 2026, up 51.5% on May–Sep 2025
    150calls, May–Sep 2026

    up 51.5% on May–Sep 2025

    HVAC company

  • Google Business Profile performance panel showing 94 calls, August 2026, one month, up 40.3% on August 2025
    94calls, August 2026, one month

    up 40.3% on August 2025

    A/C Man Heating and Air

Results · Clicks

Over 5,800 clicks from Google in three months.

Five client sites, last three months in Search Console. The same three months a year earlier: 1,066.

Google Search Console performance report: 1.92K clicks in the last 3 months against 439 the same period last year

1.92K

clicks, last 3 months

from 439 the same period last year

239K
impressions, from 107K
13.4
average position, from 36.7
  • Google Search Console performance report: 1.87K clicks in the last 3 months against 335 the same period last year
    1.87Kclicks, from 335

    Impressions 112K → 311K · Average position 25.4 → 18.3

  • Google Search Console performance report: 1.47K clicks in the last 3 months against 45 the same period last year
    1.47Kclicks, from 45

    Impressions 6.94K → 348K · Average position 59.8 → 10.8

  • Google Search Console performance report: 355 clicks in the last 3 months against 71 the same period last year
    355clicks, from 71

    Impressions 2.73K → 122K · Average position 38 → 22.5

  • Google Search Console performance report: 275 clicks in the last 3 months against 176 the same period last year
    275clicks, from 176

    Impressions 303K → 169K · Average position 46.7 → 19.4

Rankings

Five terms from nowhere to first.

Fifty keywords, 8 June to 30 August 2026. Thirty-one improved, nineteen now in the top three.

Local Dominator geo-grid for B&W Heating & Cooling, mostly green pins across the Edwardsville service area, average rank 3.22 for hvac repair
B&W Heating & Cooling, Edwardsville. Green pins are top-three positions.

From outside the top hundred to position one

  • air conditioning installation
  • furnace replacement
  • emergency AC repair near me
  • indoor air quality services
  • air duct repair
AI search

Homeowners now ask ChatGPT who to call. Our clients get named.

We asked Gemini and ChatGPT what a homeowner would ask. Both named our client, A/C Man Heating and Air, near the top of the list.

Google Gemini answering “best ac repair companies in Fayetteville, NC” with A/C Man Heating and Air listed first, the competing businesses redacted
Google GeminiNamed first of six.
ChatGPT answering “best ac repair companies in Fayetteville, NC” with A/C Man Heating and Air listed second, the competing businesses redacted
ChatGPTNamed second.

25 more answers, five clients

ChatGPT, Gemini and Perplexity, August and September 2026

In the two large screenshots, competitors are blacked out and only the consenting client is named. In the rest, our client is blurred.

Client videos

Hear it from the owners.

Three HVAC owners and one SEO peer on what it is like to work with us.

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In their words

Texts and emails from clients, as they came in.

Texts, reviews and dashboards from owners we have worked with, mostly HVAC, plus a few landscaping and lawn care clients. 44 screenshots.

A public Facebook comment from a client reading: for anyone interested, this is my business’s performance he’s sharing. On the same ad he posted on June 27th, we are now up to 114 lead submissions at $43 per qualified lead. They have been doing great with our meta ads and maintaining our company’s Facebook page. I’m pleased with these guys.
A client, publicly, on their own postWe built that Meta campaign for replacement leads.
Message reading, bro we are gonna have to stop, I am getting too many calls
Message reading, you are doing an awesome job, we have been getting booked like crazy, calls coming in
Message reading, we have had over 80k in the last two weeks, which is great for us even in summer
Business Profile summary: 220 calls up 58 percent, 6,779 profile views
Text thread: after a Search Console milestone, the client replies that Google calls have been daily, sometimes 4 to 5
Text from a client: what you guys are doing is working, we are getting a call a day in Highland Village
Business Profile summary: 167 calls up 72 percent, 662 asking for directions
A client sends a photo of a customer’s phone showing Google AI Mode naming their company as a top HVAC provider, with the note, customer showed me that
Public comment from a client: and I am still recommending you guys, bringing our Google advertising over to you shortly
Business Profile performance chart showing 351 calls
Text thread: a rankings update, and the client replies, you guys kick ass brother, give me another week and we will move forward with the Facebook ads
Message reading, no complaints, I am happy with the website and marketing, will probably be running a bigger Google budget next season
Call tracking log showing four new calls for an HVAC client within a day
Message reading, I got another call, the 973 number was a roof leak
Message reading, this is on Google, we do not service Arizona, I had someone call last night in Ohio, said he saw us there too
Business Profile summary: 138 calls, 294 people asking for directions
Rank tracker alert showing an HVAC client at position 9 for hvac company, and the client replying, let’s go
Rank tracker showing an HVAC client at position 7 for hvac company and ac repair
Keyword report for a Vancouver plumbing client, thirteen keywords all moving up, vancouver plumber from 8 to 7
Message reading, definitely way busier than I have normally been at the beginning of season
Message reading, is definitely going really well, I did not expect to be as busy in April
Message reading, it has not even been a month yet, like on our third week
Message reading, I will get the pictures done, I have noticed more Business Profile calls
Message reading, it is looking like the best website I ever had
Message discussing a job at 3,000 dollars with 876 dollars of labour and materials
Backlinks, referring domains, keywords and traffic, all rising
Text thread: the client writes, did I tell you the website looks amazing, three times
Chat reading, things improving pretty fast, and the client replying, yeah it is
Search Console comparison: average position improved from 24.9 to 14.5 over three months
Message reading, business has been booming, a bunch of new leads from the website, and the door hangers landed 5 to 6 properties
Message reading, I landed a paver job from that Google ads
Message reading, we are on the first page now, googled forney landscaper and we are up there
Message reading, got two weekly clients so far from Google, already 3,640 dollars over the next seven months
Message reading, got another client today, a 70 dollar weekly cut, another 1,980 over the season
Message reacting to a new landscaping website: you cooked with the website, absolutely loving it
Message reacting to a new lawn care website: bro I am blown away, this is amazing, that is exactly what I wanted
Message from a lawn care owner after a call: I just learned more in the past half hour than I ever have, would definitely be interested in working with you
Direct message: business has been great since I followed the advice you gave me, this year made almost 10k
Direct message: I started Facebook and Google ads and got more clients, now at about 10k a month
Five-star Google review: great conversation, helped me a lot, gave me valuable information I can use in my business
Five-star Google review: Bengt Jobe was very helpful in my lawn care business building, I would highly recommend him
Five-star Google review: very helpful answering my questions about marketing for my landscaping company
Five-star Google review: very knowledgeable, I was able to take away a lot from 30 minutes on the phone with him

Names blurred and some screenshots cropped for client privacy.

What’s included

  • Keyword and intent research

    The searches homeowners use when they need repair, replacement, installation or emergency service now, in the towns you serve.

  • Campaign structure

    Campaigns split by service and location, so you can see results and set budget for each kind of job separately.

  • Ad copy and assets

    Ads written around real homeowner problems, with call buttons, sitelinks and location details.

  • Negative keywords

    Searches that waste money, like DIY, jobs and parts, filtered out and reviewed regularly.

  • Landing pages

    Dedicated pages for each campaign, service and city instead of sending paid clicks to your homepage.

  • Call and form tracking

    Every call and form from your ads recorded and tied back to the keyword and campaign that produced it.

  • Display and retargeting

    Banner ads that follow up with people who visited your site, for seasonal tune-ups, financing offers or replacement promotions.

  • Ongoing optimization

    Bids, keywords, ads and budgets reviewed and adjusted regularly, with spend moved toward what produces booked jobs.

Google Local Services Ads are a different product with their own management. See our Local Services Ads management page.

How we set up and run your campaigns

  • 01

    Understand your business

    Your services, service area, the jobs you want more of, average job values and how many calls your team can take.

  • 02

    Set up tracking first

    Call tracking, form tracking and your CRM connected before launch, so the first dollar spent is measured.

  • 03

    Launch

    Campaigns, ads, landing pages and negative keyword lists built and approved.

  • 04

    Optimize and report

    Regular changes to bids, keywords and ads, and a monthly review of cost per lead and cost per booked job by campaign.

How we report Google Ads results

You see where every dollar went and what it produced. The monthly report includes:

  • Spend, clicks, impressions and click-through rate by campaign
  • Calls and form fills from your ads, with recorded calls
  • Keyword-level results, so you know which searches produce leads
  • Cost per lead, and cost per booked job from the closed sales in your CRM
  • Changes made that month and what we’ll test next

What HVAC owners say

Hear it from HVAC owners we work with. Call and ranking results from client accounts are on our homepage.

Google Ad Management is $1,500 a month on its own. Google PPC is also included in our Growth plan, from $4,000 a month, and Hyper Scaling plan, from $6,500 a month. We set your daily budget with you based on your market, the jobs you want and how many calls your team can handle.

See all plans and prices.

Leave In The Green guarantee. If you work with us for at least six months and what the work brought in hasn’t covered what you paid us, we keep working at no cost until you reach break-even. It applies when you complete our onboarding, act on the advice we give you, and keep your CRM updated with lead values and closed sales that third-party data backs up. Read the full terms on our plans page.

Related services

FAQs

Do Google Ads work for HVAC companies?

Yes, when they’re set up and managed properly. People searching for AC repair or furnace replacement usually need help soon, and Google Ads put you in front of them at that moment. The difference between profitable and wasteful accounts is usually targeting, negative keywords, landing pages and tracking.

How quickly can Google Ads bring in calls?

Once campaigns are approved and live, calls can start quickly, often within days. Results improve over the first weeks as we cut wasted searches and move budget to what works.

What does an HVAC lead from Google Ads cost?

It varies by city, competition and service. Emergency repairs and replacements usually cost more per lead than tune-ups. We report cost per lead and cost per booked job each month, so you can judge it against your job values.

Do you manage Local Services Ads too?

Yes, as a separate service. LSA management is $500 a month on its own and is included in all three monthly plans. See Local Services Ads management.

Do I need a new website for Google Ads?

Not always. We review your site first. In many cases a dedicated landing page for each campaign converts better than a homepage and lowers your cost per lead, so we build those as part of the work.

Do you run Google Ads for plumbing companies?

Yes. For plumbers we usually separate emergency campaigns from planned work like water heater replacement and sewer line repair, so each has its own budget and message.

Who do I talk to if something isn’t working?

You have a direct point of contact, not a ticket queue. You can ask questions and review results with the person running your account.

Get My Free Call AuditSee plans and pricing

Find out where your calls are actually coming from.

A 15-minute look at your website, Google profile, call tracking and follow-up. You leave with a written roadmap of where calls and revenue are leaking, whether you hire us or not.

  • Takes 15 minutes. No pressure.
  • A written roadmap, yours to keep
  • Prefer to talk first? Call +1 (206) 203-8958