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Plumbing Marketing Agency More emergency calls, more big jobs closed

TradeOps Consulting is a marketing agency for HVAC and plumbing companies that want booked jobs, not just leads. For plumbers, that means showing up first for burst pipes and no-hot-water calls, and following up every estimate for water heaters, sewer lines and repipes.

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Plumbing marketing works differently from HVAC

HVAC demand rises and falls with the weather. Plumbing demand is steadier, with sharp spikes after hard freezes and storms, and much of it arrives as an emergency. Someone with water on the floor calls the first plumber they trust, often straight from the map pack or a Local Services Ad, and rarely compares five websites.

The money is in a smaller set of larger jobs: water heater and tankless installs, sewer line repair and replacement, repipes and remodel rough-ins. Those jobs usually need an estimate, and many are lost because nobody calls back after it. So a plumbing plan has two jobs: win the urgent call, and follow up the big quotes until they’re decided.

Results · Calls

829 calls from one Google Business Profile.

Read straight off each client’s Business Profile, largest first. Nothing under fifty calls makes the list.

Google Business Profile performance panel showing 829 calls, May–Oct 2026
October is month to date.

829

calls from the profile, May–Oct 2026

HVAC company

  • Google Business Profile performance panel showing 521 calls, May–Sep 2026, up 20.0% on May–Sep 2025
    521calls, May–Sep 2026

    up 20.0% on May–Sep 2025

    HVAC company

  • Google Business Profile performance panel showing 402 calls, May–Oct 2026
    402calls, May–Oct 2026

    HVAC company · October is month to date.

  • Google Business Profile performance panel showing 150 calls, May–Sep 2026, up 51.5% on May–Sep 2025
    150calls, May–Sep 2026

    up 51.5% on May–Sep 2025

    HVAC company

  • Google Business Profile performance panel showing 94 calls, August 2026, one month, up 40.3% on August 2025
    94calls, August 2026, one month

    up 40.3% on August 2025

    A/C Man Heating and Air

Results · Clicks

Over 5,800 clicks from Google in three months.

Five client sites, last three months in Search Console. The same three months a year earlier: 1,066.

Google Search Console performance report: 1.92K clicks in the last 3 months against 439 the same period last year

1.92K

clicks, last 3 months

from 439 the same period last year

239K
impressions, from 107K
13.4
average position, from 36.7
  • Google Search Console performance report: 1.87K clicks in the last 3 months against 335 the same period last year
    1.87Kclicks, from 335

    Impressions 112K → 311K · Average position 25.4 → 18.3

  • Google Search Console performance report: 1.47K clicks in the last 3 months against 45 the same period last year
    1.47Kclicks, from 45

    Impressions 6.94K → 348K · Average position 59.8 → 10.8

  • Google Search Console performance report: 355 clicks in the last 3 months against 71 the same period last year
    355clicks, from 71

    Impressions 2.73K → 122K · Average position 38 → 22.5

  • Google Search Console performance report: 275 clicks in the last 3 months against 176 the same period last year
    275clicks, from 176

    Impressions 303K → 169K · Average position 46.7 → 19.4

Rankings

Five terms from nowhere to first.

Fifty keywords, 8 June to 30 August 2026. Thirty-one improved, nineteen now in the top three.

Local Dominator geo-grid for B&W Heating & Cooling, mostly green pins across the Edwardsville service area, average rank 3.22 for hvac repair
B&W Heating & Cooling, Edwardsville. Green pins are top-three positions.

From outside the top hundred to position one

  • air conditioning installation
  • furnace replacement
  • emergency AC repair near me
  • indoor air quality services
  • air duct repair
AI search

Homeowners now ask ChatGPT who to call. Our clients get named.

We asked Gemini and ChatGPT what a homeowner would ask. Both named our client, A/C Man Heating and Air, near the top of the list.

Google Gemini answering “best ac repair companies in Fayetteville, NC” with A/C Man Heating and Air listed first, the competing businesses redacted
Google GeminiNamed first of six.
ChatGPT answering “best ac repair companies in Fayetteville, NC” with A/C Man Heating and Air listed second, the competing businesses redacted
ChatGPTNamed second.

25 more answers, five clients

ChatGPT, Gemini and Perplexity, August and September 2026

In the two large screenshots, competitors are blacked out and only the consenting client is named. In the rest, our client is blurred.

Client videos

Hear it from the owners.

Three HVAC owners and one SEO peer on what it is like to work with us.

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In their words

Texts and emails from clients, as they came in.

Texts, reviews and dashboards from owners we have worked with, mostly HVAC, plus a few landscaping and lawn care clients. 44 screenshots.

A public Facebook comment from a client reading: for anyone interested, this is my business’s performance he’s sharing. On the same ad he posted on June 27th, we are now up to 114 lead submissions at $43 per qualified lead. They have been doing great with our meta ads and maintaining our company’s Facebook page. I’m pleased with these guys.
A client, publicly, on their own postWe built that Meta campaign for replacement leads.
Message reading, bro we are gonna have to stop, I am getting too many calls
Message reading, you are doing an awesome job, we have been getting booked like crazy, calls coming in
Message reading, we have had over 80k in the last two weeks, which is great for us even in summer
Business Profile summary: 220 calls up 58 percent, 6,779 profile views
Text thread: after a Search Console milestone, the client replies that Google calls have been daily, sometimes 4 to 5
Text from a client: what you guys are doing is working, we are getting a call a day in Highland Village
Business Profile summary: 167 calls up 72 percent, 662 asking for directions
A client sends a photo of a customer’s phone showing Google AI Mode naming their company as a top HVAC provider, with the note, customer showed me that
Public comment from a client: and I am still recommending you guys, bringing our Google advertising over to you shortly
Business Profile performance chart showing 351 calls
Text thread: a rankings update, and the client replies, you guys kick ass brother, give me another week and we will move forward with the Facebook ads
Message reading, no complaints, I am happy with the website and marketing, will probably be running a bigger Google budget next season
Call tracking log showing four new calls for an HVAC client within a day
Message reading, I got another call, the 973 number was a roof leak
Message reading, this is on Google, we do not service Arizona, I had someone call last night in Ohio, said he saw us there too
Business Profile summary: 138 calls, 294 people asking for directions
Rank tracker alert showing an HVAC client at position 9 for hvac company, and the client replying, let’s go
Rank tracker showing an HVAC client at position 7 for hvac company and ac repair
Keyword report for a Vancouver plumbing client, thirteen keywords all moving up, vancouver plumber from 8 to 7
Message reading, definitely way busier than I have normally been at the beginning of season
Message reading, is definitely going really well, I did not expect to be as busy in April
Message reading, it has not even been a month yet, like on our third week
Message reading, I will get the pictures done, I have noticed more Business Profile calls
Message reading, it is looking like the best website I ever had
Message discussing a job at 3,000 dollars with 876 dollars of labour and materials
Backlinks, referring domains, keywords and traffic, all rising
Text thread: the client writes, did I tell you the website looks amazing, three times
Chat reading, things improving pretty fast, and the client replying, yeah it is
Search Console comparison: average position improved from 24.9 to 14.5 over three months
Message reading, business has been booming, a bunch of new leads from the website, and the door hangers landed 5 to 6 properties
Message reading, I landed a paver job from that Google ads
Message reading, we are on the first page now, googled forney landscaper and we are up there
Message reading, got two weekly clients so far from Google, already 3,640 dollars over the next seven months
Message reading, got another client today, a 70 dollar weekly cut, another 1,980 over the season
Message reacting to a new landscaping website: you cooked with the website, absolutely loving it
Message reacting to a new lawn care website: bro I am blown away, this is amazing, that is exactly what I wanted
Message from a lawn care owner after a call: I just learned more in the past half hour than I ever have, would definitely be interested in working with you
Direct message: business has been great since I followed the advice you gave me, this year made almost 10k
Direct message: I started Facebook and Google ads and got more clients, now at about 10k a month
Five-star Google review: great conversation, helped me a lot, gave me valuable information I can use in my business
Five-star Google review: Bengt Jobe was very helpful in my lawn care business building, I would highly recommend him
Five-star Google review: very helpful answering my questions about marketing for my landscaping company
Five-star Google review: very knowledgeable, I was able to take away a lot from 30 minutes on the phone with him

Names blurred and some screenshots cropped for client privacy.

Who this is for

  • Residential service plumbers who want more emergency and same-day calls
  • Plumbing companies that want more water heater, sewer and repipe work, and fewer small drain calls
  • Shops paying for shared leads from marketplaces and wanting lead flow of their own
  • Combined plumbing and HVAC companies that want one team on both trades

What we do for plumbing companies

  • Map pack and local SEO

    Google Business Profile set up for your plumbing services and service area, service pages for each job type and town, citations and reviews. Our SEO service covers plumbing companies as well as HVAC.

  • Local Services Ads

    Plumbing is one of the trades where Local Services Ads sit above everything else for emergency searches. We handle verification, job types, budget, lead credits and reviews.

  • Google Ads

    Campaigns split between emergency calls and planned high-value work like water heater replacement and sewer line repair, so each gets its own budget and message.

  • Follow-up on estimates

    CRM setup and automations that text and remind every open quote, so a repipe or sewer estimate doesn’t go quiet after the first visit.

  • EDDM direct mail

    Postcards to the neighborhoods with older homes and pipes where repipe and sewer work is most likely. Included in our Growth and Hyper Scaling plans.

  • Websites for plumbers

    Fast, mobile-first sites with tap-to-call on every screen and job pages built for search. Custom websites start at $3,000 one-time.

We also offer a referral system, Facebook and Instagram ads, social media management and AI search optimization. See what each plan includes.

How we report plumbing results

Call tracking and a CRM go on every account before we spend on ads, so the monthly report can show:

  • Calls and form fills by source, with emergency calls separated from booked appointments
  • Estimates sent, followed up and closed for water heater, sewer and repipe work
  • Booked jobs and revenue by channel, from the closed sales in your CRM
  • Cost per lead and cost per booked job for Local Services Ads and Google Ads
  • Map pack visibility for your main services and towns, and the work done that month

Proof

The call, click and AI-answer results published on our site so far come from HVAC client accounts, and you can see them in the results section of our homepage. Plumbing accounts run on the same Google Business Profile, Local Services Ads, Google Ads and follow-up work. On the free call audit we’ll walk you through what we’d change in your market and how we’d measure it.

What plumbing marketing costs

Monthly plans start at $2,000 a month (Minimum), $4,000 a month (Growth) and $6,500 a month (Hyper Scaling). All three include Google Business Profile SEO, website SEO, Local Services Ads, CRM and automations, a referral system and monthly reporting. Growth adds Google PPC and EDDM direct mail. Single services start at $500 a month for LSA management.

You can cancel any time with 30 days’ notice before your next billing date. See every plan.

Leave In The Green guarantee. If you work with us for at least six months and what the work brought in hasn’t covered what you paid us, we keep working at no cost until you reach break-even. It applies when you complete our onboarding, act on the advice we give you, and keep your CRM updated with lead values and closed sales that third-party data backs up. Read the full terms on our plans page.

FAQs

Do you work with plumbers, or only HVAC companies?

Both. TradeOps Consulting is a marketing agency for HVAC and plumbing companies. If you run both trades, one plan can cover them. Our HVAC marketing page covers the heating and cooling side.

Are Local Services Ads worth it for plumbers?

For most residential plumbers, yes. You pay per lead instead of per click, and the ads show above regular ads for emergency searches. They need active management: the right job types, fast responses, steady reviews and credit requests for leads that don’t qualify.

How do you handle emergency calls and planned jobs differently?

They get separate campaigns and separate budgets. Emergency campaigns run when your team can answer and dispatch. Planned work like water heater replacement and repipes gets its own ads, pages and estimate follow-up, because the buyer takes longer to decide.

Do you do SEO for plumbing companies?

Yes. Google Business Profile and website SEO are in every monthly plan, and SEO is also available on its own at $2,000 a month. See how our SEO service works.

Can you get me out of buying shared leads?

That’s the aim of building your own channels. Leads from your Business Profile, website, Local Services Ads and Google Ads come to you alone. Read how we approach lead generation.

How long before I see more calls?

Local Services Ads and Google Ads can bring calls within weeks of approval. SEO usually takes months. We won’t promise a date.

Get My Free Call AuditSee plans and pricing

Find out where your calls are actually coming from.

A 15-minute look at your website, Google profile, call tracking and follow-up. You leave with a written roadmap of where calls and revenue are leaking, whether you hire us or not.

  • Takes 15 minutes. No pressure.
  • A written roadmap, yours to keep
  • Prefer to talk first? Call +1 (206) 203-8958