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Lead Generation for HVAC Companies Exclusive leads from channels you own

Shared leads from marketplaces mean racing several other contractors to the same price shopper. TradeOps Consulting is a marketing agency for HVAC and plumbing companies, and we build lead flow you own: your profile, your website, your ads and your mail, with every lead coming to you alone.

Get My Free Call AuditSee plans and pricing

Who this is for

HVAC and plumbing companies spending money on shared leads from lead marketplaces, or getting leads that nobody follows up. It suits owners who want more replacement and install leads, and want to know what each booked job cost to win.

Lead generation pulls together several of our HVAC marketing services. Plumbers can see the plumbing version on our plumbing marketing page.

Results · Calls

829 calls from one Google Business Profile.

Read straight off each client’s Business Profile, largest first. Nothing under fifty calls makes the list.

Google Business Profile performance panel showing 829 calls, May–Oct 2026
October is month to date.

829

calls from the profile, May–Oct 2026

HVAC company

  • Google Business Profile performance panel showing 521 calls, May–Sep 2026, up 20.0% on May–Sep 2025
    521calls, May–Sep 2026

    up 20.0% on May–Sep 2025

    HVAC company

  • Google Business Profile performance panel showing 402 calls, May–Oct 2026
    402calls, May–Oct 2026

    HVAC company · October is month to date.

  • Google Business Profile performance panel showing 150 calls, May–Sep 2026, up 51.5% on May–Sep 2025
    150calls, May–Sep 2026

    up 51.5% on May–Sep 2025

    HVAC company

  • Google Business Profile performance panel showing 94 calls, August 2026, one month, up 40.3% on August 2025
    94calls, August 2026, one month

    up 40.3% on August 2025

    A/C Man Heating and Air

Results · Clicks

Over 5,800 clicks from Google in three months.

Five client sites, last three months in Search Console. The same three months a year earlier: 1,066.

Google Search Console performance report: 1.92K clicks in the last 3 months against 439 the same period last year

1.92K

clicks, last 3 months

from 439 the same period last year

239K
impressions, from 107K
13.4
average position, from 36.7
  • Google Search Console performance report: 1.87K clicks in the last 3 months against 335 the same period last year
    1.87Kclicks, from 335

    Impressions 112K → 311K · Average position 25.4 → 18.3

  • Google Search Console performance report: 1.47K clicks in the last 3 months against 45 the same period last year
    1.47Kclicks, from 45

    Impressions 6.94K → 348K · Average position 59.8 → 10.8

  • Google Search Console performance report: 355 clicks in the last 3 months against 71 the same period last year
    355clicks, from 71

    Impressions 2.73K → 122K · Average position 38 → 22.5

  • Google Search Console performance report: 275 clicks in the last 3 months against 176 the same period last year
    275clicks, from 176

    Impressions 303K → 169K · Average position 46.7 → 19.4

Rankings

Five terms from nowhere to first.

Fifty keywords, 8 June to 30 August 2026. Thirty-one improved, nineteen now in the top three.

Local Dominator geo-grid for B&W Heating & Cooling, mostly green pins across the Edwardsville service area, average rank 3.22 for hvac repair
B&W Heating & Cooling, Edwardsville. Green pins are top-three positions.

From outside the top hundred to position one

  • air conditioning installation
  • furnace replacement
  • emergency AC repair near me
  • indoor air quality services
  • air duct repair
AI search

Homeowners now ask ChatGPT who to call. Our clients get named.

We asked Gemini and ChatGPT what a homeowner would ask. Both named our client, A/C Man Heating and Air, near the top of the list.

Google Gemini answering “best ac repair companies in Fayetteville, NC” with A/C Man Heating and Air listed first, the competing businesses redacted
Google GeminiNamed first of six.
ChatGPT answering “best ac repair companies in Fayetteville, NC” with A/C Man Heating and Air listed second, the competing businesses redacted
ChatGPTNamed second.

25 more answers, five clients

ChatGPT, Gemini and Perplexity, August and September 2026

In the two large screenshots, competitors are blacked out and only the consenting client is named. In the rest, our client is blurred.

Client videos

Hear it from the owners.

Three HVAC owners and one SEO peer on what it is like to work with us.

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In their words

Texts and emails from clients, as they came in.

Texts, reviews and dashboards from owners we have worked with, mostly HVAC, plus a few landscaping and lawn care clients. 44 screenshots.

A public Facebook comment from a client reading: for anyone interested, this is my business’s performance he’s sharing. On the same ad he posted on June 27th, we are now up to 114 lead submissions at $43 per qualified lead. They have been doing great with our meta ads and maintaining our company’s Facebook page. I’m pleased with these guys.
A client, publicly, on their own postWe built that Meta campaign for replacement leads.
Message reading, bro we are gonna have to stop, I am getting too many calls
Message reading, you are doing an awesome job, we have been getting booked like crazy, calls coming in
Message reading, we have had over 80k in the last two weeks, which is great for us even in summer
Business Profile summary: 220 calls up 58 percent, 6,779 profile views
Text thread: after a Search Console milestone, the client replies that Google calls have been daily, sometimes 4 to 5
Text from a client: what you guys are doing is working, we are getting a call a day in Highland Village
Business Profile summary: 167 calls up 72 percent, 662 asking for directions
A client sends a photo of a customer’s phone showing Google AI Mode naming their company as a top HVAC provider, with the note, customer showed me that
Public comment from a client: and I am still recommending you guys, bringing our Google advertising over to you shortly
Business Profile performance chart showing 351 calls
Text thread: a rankings update, and the client replies, you guys kick ass brother, give me another week and we will move forward with the Facebook ads
Message reading, no complaints, I am happy with the website and marketing, will probably be running a bigger Google budget next season
Call tracking log showing four new calls for an HVAC client within a day
Message reading, I got another call, the 973 number was a roof leak
Message reading, this is on Google, we do not service Arizona, I had someone call last night in Ohio, said he saw us there too
Business Profile summary: 138 calls, 294 people asking for directions
Rank tracker alert showing an HVAC client at position 9 for hvac company, and the client replying, let’s go
Rank tracker showing an HVAC client at position 7 for hvac company and ac repair
Keyword report for a Vancouver plumbing client, thirteen keywords all moving up, vancouver plumber from 8 to 7
Message reading, definitely way busier than I have normally been at the beginning of season
Message reading, is definitely going really well, I did not expect to be as busy in April
Message reading, it has not even been a month yet, like on our third week
Message reading, I will get the pictures done, I have noticed more Business Profile calls
Message reading, it is looking like the best website I ever had
Message discussing a job at 3,000 dollars with 876 dollars of labour and materials
Backlinks, referring domains, keywords and traffic, all rising
Text thread: the client writes, did I tell you the website looks amazing, three times
Chat reading, things improving pretty fast, and the client replying, yeah it is
Search Console comparison: average position improved from 24.9 to 14.5 over three months
Message reading, business has been booming, a bunch of new leads from the website, and the door hangers landed 5 to 6 properties
Message reading, I landed a paver job from that Google ads
Message reading, we are on the first page now, googled forney landscaper and we are up there
Message reading, got two weekly clients so far from Google, already 3,640 dollars over the next seven months
Message reading, got another client today, a 70 dollar weekly cut, another 1,980 over the season
Message reacting to a new landscaping website: you cooked with the website, absolutely loving it
Message reacting to a new lawn care website: bro I am blown away, this is amazing, that is exactly what I wanted
Message from a lawn care owner after a call: I just learned more in the past half hour than I ever have, would definitely be interested in working with you
Direct message: business has been great since I followed the advice you gave me, this year made almost 10k
Direct message: I started Facebook and Google ads and got more clients, now at about 10k a month
Five-star Google review: great conversation, helped me a lot, gave me valuable information I can use in my business
Five-star Google review: Bengt Jobe was very helpful in my lawn care business building, I would highly recommend him
Five-star Google review: very helpful answering my questions about marketing for my landscaping company
Five-star Google review: very knowledgeable, I was able to take away a lot from 30 minutes on the phone with him

Names blurred and some screenshots cropped for client privacy.

Why bought leads disappoint

  • Shared leads

    Marketplace leads are often sold to several companies. By the time you call, the homeowner may have talked to someone else.

  • Low intent

    Some leads filled in a form out of curiosity or are only collecting prices. Your team spends time on calls that were never going to book.

  • No follow-up

    Even good leads are lost when the callback is slow, the estimate isn’t chased, or a missed call never gets a reply.

Where your leads come from

We build your lead flow from channels you keep. Which ones depends on your plan, your market and how fast you need calls:

  • Google Business Profile and local SEO

    Calls from the map pack and organic results for the services and towns you want.

  • Local Services Ads

    Pay-per-lead ads at the top of Google, strong for emergency and same-day work.

  • Google Ads

    Search campaigns aimed at replacement, install and repair searches.

  • Facebook and Instagram ads

    Replacement and financing offers shown to homeowners in your area before they start searching.

  • EDDM direct mail

    Postcards to the neighborhoods you want more work in, in our Growth and Hyper Scaling plans.

  • Referral system

    A simple process for turning happy customers into referrals, included in every monthly plan.

Follow-up that turns leads into jobs

Every monthly plan includes CRM setup and automations. Leads from every channel land in one place, missed calls get an automatic text back, new form fills get an instant reply, and open estimates get reminders until they’re decided. Your team spends its time on homeowners who want the work.

The jobs we focus on

You tell us which work you want more of, and the campaigns are built around it. Common targets:

  • AC and heat pump replacement and installation
  • Furnace repair and replacement
  • Ductless mini-split installs
  • Emergency no-heat and no-cooling calls
  • Water heater and tankless installs
  • Sewer line, drain and repipe work

How we report your leads

  • Leads by channel: map pack, organic, LSA, Google Ads, Facebook, direct mail and referrals
  • Cost per lead and cost per booked job for each paid channel
  • Booked jobs and revenue by channel, from the closed sales in your CRM
  • Speed to first response and estimates followed up
  • What we changed that month and what’s next

Results from our clients

Call results from our HVAC clients’ Google Business Profiles are on our homepage. For example, A/C Man Heating and Air logged 94 calls from its profile in August 2026, up 40.3% on August 2025.

Results depend on your market, your starting point and how quickly your team answers new leads.

Pricing

Lead generation is delivered through our monthly plans: Minimum from $2,000 a month, Growth from $4,000 a month and Hyper Scaling from $6,500 a month. Each includes Google Business Profile SEO, website SEO, Local Services Ads, CRM and automations, a referral system and monthly reporting. Growth adds Google PPC and EDDM direct mail. You can cancel any time with 30 days’ notice before your next billing date. See the plans.

Leave In The Green guarantee. If you work with us for at least six months and what the work brought in hasn’t covered what you paid us, we keep working at no cost until you reach break-even. It applies when you complete our onboarding, act on the advice we give you, and keep your CRM updated with lead values and closed sales that third-party data backs up. Read the full terms on our plans page.

Related services

FAQs

Do you sell leads?

No. We don’t sell leads or share them between clients. We run the channels that bring leads to your business, and those leads come to you alone.

How is this different from buying leads from a marketplace?

Marketplace leads stop the day you stop paying, and they’re often shared. Your own profile, website, reviews and ad accounts keep building over time, and every lead goes only to you.

How fast will I get leads?

Local Services Ads and Google Ads can bring leads within days or weeks of approval. SEO and referrals take longer to build. We’ll tell you what to expect for your market on the call, but we won’t promise a date.

What does HVAC lead generation cost?

Our monthly plans start at $2,000 a month. Single services start at $500 a month for LSA management. Every price is on our plans page.

Do you generate leads for plumbing companies?

Yes. The channels are the same, with campaigns built around plumbing work like emergency calls, water heaters and sewer lines. See plumbing marketing.

Am I locked into a contract?

No. You can cancel any time with 30 days’ notice before your next billing date. The guarantee applies once you’ve worked with us for at least six months.

Get My Free Call AuditSee plans and pricing

Find out where your calls are actually coming from.

A 15-minute look at your website, Google profile, call tracking and follow-up. You leave with a written roadmap of where calls and revenue are leaking, whether you hire us or not.

  • Takes 15 minutes. No pressure.
  • A written roadmap, yours to keep
  • Prefer to talk first? Call +1 (206) 203-8958